Photobook Press Marketing
How SmartSites Skyrocketed Photobook Press's Digital Reach and Revenue
Photobook Press, established in 2006, has been at the forefront of transforming personal stories into lasting memories through their exceptional custom design and print services. Originating from a rich history in the print industry dating back to 1985, they specialize in creating professionally printed photobooks, calendars, cards, and more. With a commitment to quality and customer satisfaction, Photobook Press employs industry-leading techniques and materials, ensuring that every project, whether for professional photographers or individual hobbyists, is crafted to perfection. Their dedication to enabling customers to share their stories with beautifully printed products is at the heart of their mission.
The Challenge
Prior to partnering with SmartSites, Photobook Press faced a significant challenge in engaging their diverse customer base through email marketing. Their campaigns lacked targeted segmentation and failed to leverage the full potential of automated email flows, resulting in subpar open and click rates. This inefficiency in their email marketing strategy was hindering their ability to effectively drive orders and revenue growth.
The Plan
In response to these challenges, our team at SmartSites developed a comprehensive plan centered around two core strategies. First, we streamlined the email marketing efforts by implementing only two meticulously crafted campaigns per month, ensuring each message was both impactful and relevant. Secondly, we focused on building robust, core automated flows tailored to different audience types. This approach was designed to enhance user engagement through personalized content while also driving consistent and measurable business results.
